May 1, 2009

"Slow your Roll" they say


I don't know why I am just finding out about this now, probably because it doesn't have an abv attached, but the very first "extreme relaxation drink" hit the market in January.

Named "Drank"

It's a barney-like purple- with much less energy than the lovable dinosaur.

It's designed to "calm and relax" you with ingredients such as Valerian Root, Rose Hips, and Melatonin. Its packaged conveniently in a can. It's the antithesis of redbull.

According to the almost all-knowing Wikipedia, Purple drank was common in the early 2000s in the hip-hop culture of the south. It was a mix of cough syrup with codeine, jolly ranchers for sweetness and color and sprite for some spritz.

The concoction has taken the lives of a few prominent in that scene, most notable DJ screw.

I am surprised that a beverage with such a controversial history would hit mainstream markets with the same name and color except as a tonic of sorts....

Has anyone seen this? Or tried this? Was your "roll" slowed?
Photo credit: Peter Arkle, NY times

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